HELLO 👋
We’re Olivia & Lindsay
We first crossed paths working together at Bloom & Wild 8 years ago, and we’ve been friends ever since. Our shared passion for exceptional gifting, combined with years of experience at some of the UK’s most exciting DTC startups, inspired us to launch Unboxed. Our aim is to share everything we’ve learnt about creating unforgettable gifting experiences to help brands grow in a sustainable, scaleable and distinctive way.
Our Professional Highlights
Olivia Harvey
With a decade in fast-growing DTC start-ups, I've covered the whole customer journey – from product development and onsite merchandising to marketing and operations.
I love solving customer problems in fun and innovative ways, creating unique products and experiences that genuinely meet their needs.
I started at graze.com, seeing how great customer experiences drive growth. At Bloom & Wild, as their 6th employee, I helped turn the Letterbox Flowers idea into a household name. After eight years, I shifted to consultancy and mentorship to share my knowledge with other ambitious brands.
Lindsay Newell
I have worked across all marketing functions, from acquisition marketing to CRM, with over 14 years of experience in start-up and scale-up brands.
I joined Bloom & Wild as employee thirty-something and helped it grow to over 400. As their Head of UK Marketing, I specialised in affiliates, partnerships, and offline marketing. I then moved to the world of cakes at Cutter & Squidge, where I led marketing and brand. In just 14 months, I learned more than in my entire 14-year career, expanding into brand positioning, trading, and range development.
I have a talent for matchmaking brands and a passion for exciting emerging brands – my current favourite is Vacation.
Our Combined Brand Experience
Bloom & Wild
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Cutter & Squidge
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Tom's Studio
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Nursem
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ACHICA
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Bloom & Wild | Cutter & Squidge | Tom's Studio | Nursem | ACHICA |
Our Personal Highlights
Q&A
For us, the art of gift giving has always been serious business. So, we thought we’d share our highs, lows, and top tips. Hopefully, you’ll also get to know us a bit better along the way!
Best gift you’ve ever given?
L: I took my dad kayaking in Norway. It was the first time we had really spent time just the two of us, and it's still one of the most magical places I have ever been. Plus, I only paid for the flights and kayaking and made him pay for the rest.
O: I wanted to gift my mum some paperwhite flowers for her to grow on her mantelpiece, but nowhere seemed to sell the bulbs and containers needed to display them, so I created my own kit. I ended up building a website with inspiration images, assembly instructions, and a care guide; clearly, I had too much time on my hands that weekend.
Best gift you’ve ever received?
L: My best friend bought me a Seletti x Toiletpaper mirror. I love having things that bring joy to my flat, and it was something I had wanted to buy for years, but instead, I kept buying boring things like blinds and clothes airers.
O: I turned 30 in lockdown, and for my birthday, my brother secretly organised for my partner, mum, and best friends to remotely take part in a me-themed episode of Taskmaster. I waited to watch it until we could all be together and ended up booking a room in a pub so we could watch it on a big screen. Every detail, from the opening credits to the tasks themselves, was spot on and so thoughtful. Definitely a gift I'll never forget.
Top tip for giving the perfect gift?
L: Start by thinking about what is most important to that person in thier everyday. Do they love shiny things, a joint activity, or a bit of R&R?
O: Keep a note on your phone and jot down ideas that occur to you throughout the year- it takes the pressure off when the big occasions come around.
Describe each other in 3 words.
L: Dedicated, eclectic, cool
O: Colourful, Adventurous and Compassionate (also Best Holiday Planner)
Favourite memory together?
L: Discovering how perfectly aligned we are on what makes a good holiday while ruining/acing the group photo at Lake Maggiorie in Italy
O: It's a close call between partying at the Postal Museum or one of many nights at Moth Club. Least favourite probably the time we signed up to run a 10k for some reason.
Bloom & Wild x Liberty, 2018 - The biggest (and best) campaign we worked on together
Bloom & Wild Crystal Maze, 2019 - With some of our favourite colleagues in the office reception- turned-pink-ball-pit
Girls Aloud Tour, 2024 - A shared loved of Girl Bands from the 90’s & 00’s